Free-Standing Display Units are standalone off-shelf displays holding products. They are used in retail environments to influence consumer buying patterns and to create impact for a product that is either new or on special offer. P+D designs a vast array of FSDUs, just a few of which are illustrated here. Every stand is bespoke, and caters to the functionality and aesthetic requirements of the product. Made from corrugated cardboard, these create a high off-shelf impact in store.