Point of Sale › Floor Units

Free-Standing Display Units are standalone off-shelf displays holding products. They are used in retail environments to influence consumer buying patterns and to create impact for a product that is either new or on special offer. P+D designs a vast array of FSDUs, just a few of which are illustrated here. Every stand is bespoke, and caters to the functionality and aesthetic requirements of the product. Made from corrugated cardboard, these create a high off-shelf impact in store.

4 shelf FSDU
Heavy Weight FSDU
Arch with side shelves
3 Shelf FSDU

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"A key priority for Fire & Smoke is communicating and building the brand at an in-store level through our shopper comms.

For our February campaign, we teamed up with our print partners P+D and our agency Goosebump to with an objective to create displays which would engage and disrupt consumers in store and add theatre to bring the activation to a new level.

Working with P+Ds structural design department, we created a best in class 3D coffin display which was easily rolled out through our own field sales network nationwide across retailers and step changed our standout in store!
"
- Conor Farrell Senior Brand Manager – Premium Meats, Kerry Foods