Rapid Relief launch Campaign. The largest Over The Counter (OTC) launch implemented throughout Ireland into 200 pharmacies throughout Ireland. Designed printed and installed by P+D a complete suite of Point of Sale supporting the online and digital elements of the launch.
OBJECTIVES & BRIEF
- Create a suite of Over The Counter (OTC) and Point Of Sale (POS) to coincide with the launch
- POS needed to support the brand message and key objectives
- Create disruption in-store, influence shoppers , create an impact
- Support and run in conjunction with Above The Line (ATL) and Below The Line (BTL) advertising
P+D created, designed, printed and installed a vast range of POS in 200 pharmacies throughout Ireland. Consisting of Window displays, FSDU's , CDU's , Banners, vinyls, perspex selfing solutions, floor graphics and decals.
P+D a GOLD in this years POPAI awards
FEEDBACK FROM OUR CLIENT
The entire project was taken from concept to implementation in less than 3 months and the Point Of Sale material produced by P+D provided significant differentiation and superiority in store versus any other launch. Our partnered printer P+D was not just a printer as they brought pioneering advice and ideas on how to implement this campaign and took control of all elements of the creative, print and implementation campaign managing the full creative and production process while protecting the brand. “
The final results demonstrated high knowledge creativity and technical ability.