To work alongside the Dulux activation team in designing and creating a FSDU for the launch of their new roll able testers as part of the in – store promotion.
OBJECTIVES & BRIEF
- Create a unit for the launch of Dulux new roll able tester units
- Design a semi-permanent unit
- The unit needed to hold the product and supporting marketing material
- Be mindful of floor allocation space in store
- Informative, influenceable piece that created interest in store
We produced over 100 fully assembled units for the national product launch for Dulux. The units held a the quantity of rollable testers as briefed alongside the supporting marketing brochures.
The overall design displayed high levels of material knowledge, and excellent structural construction intergrating plastic pusher systems fully built within the units. Our design team visualy reproduced our clients graphics with high degrees of accuracy alongised detailed print finishing.
We have received a 2019 POPAI nomination for this project.