"As a brand still in its infancy, a key priority for Fire & Smoke is communicating and building the brand at an in-store level through our shopper comms.

For our February campaign, we teamed up with our print partners P+D and our agency Goosebump to with an objective to create displays which would engage and disrupt consumers in store and add theatre to bring the activation to a new level.

Working with P+Ds structural design department, we created a best in class 3D coffin display which was easily rolled out through our own field sales network nationwide across retailers and step changed our standout in store!
" - Conor Farrell Senior Brand Manager – Premium Meats, Kerry Foods